Podcast Guest Appearance – Clean Power Hour W/ John Witchel# Podcast Guest Appearance – Clean Power Hour W/ John Witchel

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Today on the Clean Power Hour, host Tim Montague brings you John Witchel, CEO and founder of King Energy, a company dedicated to solving the multi-tenant solar project problem for 3rd party owned [real estate](https://kingenergy.psychedev.xyz/blog/commercial-real-estate-sustainability-trends/). The discussion centers around the concept of the split incentive problem, which has historically hindered solar installations on buildings where tenants do not own the roof.

## Understanding the Challenges of Solar Adoption in Multi-Tenant Properties

Witchel explains how this issue arises when landlords lack motivation to invest in solar systems, as they do not directly [benefit](https://kingenergy.psychedev.xyz/blog/how-commercial-solar-benefits-small-businesses/) from the energy savings that tenants would enjoy. Conversely, tenants, who could greatly benefit from reduced energy costs, are unable to install [solar panels](https://kingenergy.psychedev.xyz/blog/do-solar-panels-work-on-cloudy-days/) on properties they do not own. This creates a stalemate that prevents both parties from capitalizing on [renewable](https://kingenergy.psychedev.xyz/blog/the-direction-and-future-of-renewable-electricity/) energy opportunities.

### King Energy’s Third-Party Ownership Model: A Win-Win Solution for Landlords and Tenants

King Energy’s innovative approach seeks to resolve this dilemma through third-party ownership models. By renting roof space from property owners and installing solar systems, King Energy provides a straightforward solution that benefits landlords and tenants alike. Witchel outlines how their model allows landlords to receive rental income while offering tenants energy at a reduced rate compared to traditional grid prices. Listeners will gain valuable insights into the evolving landscape of [commercial solar energy](https://kingenergy.psychedev.xyz/blog/sustainability-benefits-of-commercial-and-industrial-solar/) and learn about the significant opportunities available in various states across North America.

This episode is a must-listen for solar professionals, [real estate developers](https://kingenergy.psychedev.xyz/blog/cleargen-and-king-energy-join-forces-to-power-solar-progress-in-multi-tenant-real-estate/), and anyone interested in sustainable energy solutions. Source: [Clean Power Hour](https://www.cleanpowerhour.com/multi-tenant-solar-solutions-with-john-witchel-of-king-energy-ep250/) Listeners will gain valuable insights into innovative approaches to integrating solar energy within multi-tenant properties. The discussion also highlights the importance of collaboration in driving the adoption of renewable technologies. Tune in to hear more about this exciting journey on ‘[The Solarcoaster](https://kingenergy.psychedev.xyz/blog/the-solarcoaster-w-john-witchel/).